Easing the process of building your wellness business

Frequently Asked Questions

• How does health and fitness club management software work?

  Health and fitness club management software is used by clubs as an all-in-one software solution to run their business efficiently. Typically most management software will have features such as membership management, online booking, lead management, payment processing, class booking, reporting, and other administrative tasks.

  The software is used by fitness club owners to take the hassle out of managing a fitness business and allows them to focus on what they are passionate about. In the beginning, a lot of fitness club owners run their business using pen and paper or excel sheets. However, as the business grows there is a need for a software solution that will manage tasks more efficiently.

  Health and fitness club management software is classed as a SaaS product. SaaS stands for “Software as a Service” and it is best described as a web-based software that is subscription-based and made available over the internet through a third party. The client pays a monthly, quarterly or annual fee and accesses it through a web browser with a login. As well as that some health and fitness club management software solutions provide a mobile app. This mobile app is for the fitness club to provide to their members to keep them better connected.

• How can health and fitness club management software grow your business?

  In the beginning, a lot of fitness club owners rely on pen and paper or simple spreadsheets to keep track of what is happening in their business. However, as they grow, key functions such as membership management, payments, and class bookings can become messy and confusing without a streamlined software solution to carry out these tasks. The result of this is a poor member experience that can cause you to lose customers and stunt growth.

  A good health and fitness club management software combines a management platform, a payment solution, a scheduling function, sales and marketing tools and an online booking service all-in-one. It needs to be an easy to use software that allows you and your staff to look after every aspect of the business.

  Members need to feel like everything, from booking appointments to setting up recurring payments, is as hassle-free as possible. The goal is to make sure the only thing they have to worry about is showing up to class and you will do the rest. This helps members retention and retention is the best way to grow long term.

• What should you consider before choosing health and fitness club management software?

  The Stage of Your Business Lifecycle
  Choose a management software that suits the needs of your business in its current stage. If you are just starting out with a couple of kettlebells in the park you need something that does a few specific tasks. However, if you are a growing fitness club that is about to open a second or third location you will need a platform that will handle the complexities that come with this.

  The Type of Business
  Different fitness businesses have different needs. For example, a software that caters to a personal training business may not have the same functions a group focused studio does and vice versa. Another factor that influences this is the type of member. A member in the older age bracket, for example, could be uncomfortable with using a mobile app while a younger generation of customer may demand it.

  The Ambition of Your Business
  The long term goal is to be as successful as possible so you need a health and fitness club management software that can match this ambition. In a lot of cases, this means powering, not only your membership management but your sales and marketing. More important is the ability to do this across several locations should you get that far.

• How often do you need to upgrade your health and fitness club management software?

  Member acquisition and member retention are the keys to long term growth for a fitness club. And the only way to be successful in each area is to have health and fitness club management software. Due to the way technology has changed in the fitness industry you need to have the most up to date software solution to help you grow. No longer can you rely on outdated software to grow your business.

  Therefore you need a software solution that will evolve as your business evolves and is able to manage the demands that this brings. Most health and fitness club management software platforms have different tiers of packaging and pricing that cater to different types of businesses. The level of service a provider can help you with as you grow is key to your long term relationship with them.

  Will it help you deliver an all-encompassing member experience as your customer base grows?

  Can it power your sales and lead generation functions as you cast your net wider for new members?

  And will it integrate with other software solutions that you will certainly need to facilitate your growth?

  These are the type of questions you need to ask yourself when choosing a provider for the long term.

• What does Glofox offer that other health and fitness club management software services do not?

  Glofox is a management software that helps you to accelerate growth, work efficiently and deliver a well-branded member experience. Our platform takes the hassle out of managing a fitness business with powerful membership management, sales, marketing and reporting functions that give you the tools to be successful. What makes Glofox different from the other software solutions like Zen Planner, Mindbody and WellnessLiving is our focus on delivering an engaging and well branded member experience for your studio members. There are a few important factors that set Glofox apart from other providers:

  Ease of use: Our cloud-based software is simple yet powerful and facilitates paperless onboarding for you and your staff. Add your staff and trainers as users with ease

  Member experience: We care about how your members interact with your studio, ensuring that they have a consistent experience every time.

  Digital integration: With online offerings becoming much more popular, we make sure your business can deliver the same level of quality online as you do in your facility.

  Social integration: We integrate our timetable with the Facebook Pixel to help you accurately retarget with your paid social media ads. You can share social booking links from your website that allows members to book in with ease.

  Your brand, your way: From the website booking page right through to the member app, your brand is at the forefront of your fitness business.

  Glofox payments: an integrated online payments system, offering transparent pricing and an all-in-one payments solution for debit and credit cards within the Glofox platform.

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